In this case we used chatt and its function to generate pictures from a selection of requests to see what it would imagine.
Let's first remember the classic.
The current logo was taken over in 1995 (Image: Pa) The current Ipswich Town logo was presented in 1995 with the legendary Suffolk Punch, the colors of blue and white, the waves on the bottom of the logo the River Orwell and of course the tower design both of the Wolsey Gate and the medieval past of the city.
It is a classic logo, partly because it has remained unchanged in three decades, and even then only a subtle change compared to the previous logo used since 1972.
For the first design we used the prompt “Design a new logo for the Ipswich Town Football Club taking into account the history of the area”.
The first attempt at a logo new design for Ipswich Town (Image: newsquest)
This feels like an updated design that is not too far from the current logo – the addition of the equipment as a nod on the nickname of the tractor boy is also nice.
I personally am not a fan of the unique white line on the edge of the blue coat of arms, but this can be a AI error.
The first attempt is not bad, but there is definitely room for improvements.
For the next attempt, we used the same command prompt, but taken to use more about the history of the club and the area of IPSWICH.
The second design (Image: newsquest) This is my personal favorite – it holds the classic shape and performs the gold.
The Suffolk Punch looks stoic, whereby the Orwell bridge was inserted below and a cloud landscape in the background is reminiscent of Ipswich, whereby the Wolsey goal only looks through.
The golden wheat is a nice gesture, but the strange symbol on the left is a bit out of the village.
For the next attempt, we have changed and asked Chatgpt to design a “modern” logo, like the simplified liver blog from Liverpool or the simple J of Juventus.
The third design (Image: newsquest) It's not as bad as I expected. Modern logos are not the most popular and that's not much to honor the traditional badge.
I like the Suffolk punch on my hind legs, but that's about everything it does for me.
If the Tower Crest or another font for the ITFC had been kept, it would be much stronger.
The request for the next logo design was to use more of the Orwell Bridge motif and be a little more creative.
The fourth design (Image: newsquest) The first non-sign design that is really unique and offers something else.
I like how the Orwell bridge was introduced, but the Suffolk Punch should be exposed to the other direction.
It is strange how it contains 'Football Club' and 'FC'. It is not Ipswich Town Football Club FC!
In any case, not the worst, but Blues fans would certainly be upset that this type of design was unveiled as the new club comb.
With a similar command prompt, Chatgpt developed another design, but to refine the functions of the previous ones.
The fifth design (Image: newsquest) I love the different color blue and the return to the shield style.
The Orwell Bridge design is a really nice addition, but the Suffolk Punch is back in the wrong direction.
Our final design is interesting, the command prompt, which takes into account all designs and other places near Ipswich, will be creative.
The final design (Image: newsquest) Wolsey Gate? Check! Orwell Bridge? Check! Blue and white? Check! Gold writings and the Suffolk in the right direction? check!
With the Willis building thrown in there, it is a really interesting design and one that I hadn't expected.
What design was your favorite? Let me know at oliver.picton@newsquest.co.uk