Quebec-based Soprema, the Canadian-French construction solutions company, announced the launch of its new operations in San Miguel de Allende with an investment of more than $5 billion. The initiative will begin in October 2025 and aims to strengthen economic and social development in the region.
The announcement came after a meeting between Soprema CEO Richard Voyer and Guanajuato Governor Libia Dennise. “These alliances generate employment opportunities for our employees, and I am confident our state will continue to thrive,” Dennise said. The governor emphasized that the project would also involve local suppliers in the supply chain and strengthen competitiveness in the construction sector.
Founded in 1908 in Strasbourg, France, Soprema has become a global leader in waterproof, thermal and acoustic insulation, green roofing and other building envelope solutions. Headquartered in Quebec, Canada, the company operates in over 90 countries and is recognized for innovation and environmental stewardship. Initiatives include LEED-certified projects, green roof solutions and membranes designed to reduce carbon footprints.
The investment is expected not only to expand Soprema's industrial footprint, but also to create specialized jobs and sustainable infrastructure projects, positioning San Miguel de Allende as an attractive destination for international investment.
In addition to its economic impact, Soprema emphasized its commitment to community involvement by promoting sporting activities, particularly archery, reflecting the company's philosophy of social engagement.
The selection of Guanajuato as the site for this new investment reflects the state's competitive advantages in terms of infrastructure, connectivity and specialized workforce.
Guanajuato attracts $2.4 billion in investments
MBN reported that the state of Guanajuato invested $2.4 billion in investments over the past nine months, reaching 30% of the $8 billion target for the eventual six-year administration, officials said. The inflow comes from 26 industrial projects across key sectors including automotive, technology, medical devices, plastics and services. State officials said the projects are expected to generate approximately 7,000 direct jobs in 10 municipalities, reinforcing Guanajuato's position as one of Mexico's leading industrial destinations.
Eighteen of the projects represent new investments, while the remaining eight involve expansions of existing operations. The projects cover the municipalities of Irapuato, Silao, Leon, Guanajuato, San Miguel de Allende, Abasolo, Celaya, Apaseo El Grande, Romita and San Jose Iturbide.
“This achievement underlines Guanajuato's competitiveness and its attractiveness to both domestic and international investors,” the ministry said in a statement. “We have the infrastructure, the legal certainty and a skilled workforce that continues to inspire confidence.”