SBJ Evacks: Analysis of the media landscape

The sports media podcast this week takes a moment to look at the landscape of the sector. The leading media analyst of the Bank of America, Jessica Reif Ehrlich, one of Wall Street's top media analysts. She gives her analysis chops co-moderator Austin Karp and Mollie Cahillane to examine the recent steps in the media such as Netflix 'expansion into sport. This extract was easily processed for clarity.

On Netflix 'strategy about sports: “You created the Jake Paul-Mike Tyson event. It was just a completely invented event that put them together, but the number of spectators was crazy. … so that says a lot about the Netflix platform. The two NFL games at Christmas were such a big hit. When Beyoncé makes half -time, two really good games that have amazing global spectators is the stage for Netflix to do more in sports. And the WWE number, which are actually Q1 of '25, also have more than doubled linearly. So the stage is set up and you have obviously had a really good experience, but you are quite clear that you are not without profit in renting sports business, and we therefore expect that you will follow a slightly different approach than traditional media, But we expect you to get bigger in sports. “

About the prospects for the “flagship of ESPN”: “It is interesting. Look, none of us saw it, but the way Disney talks about what it will be will be ESPN on steroids. There will be some personalization and sports betting and all kinds of other add-ons for a sports fanatic. How many sports fanatics are there? I am not sure if we know the answer to it. 25 percent of the audience may be really, or 20-25% are the number. We have always heard of die -hard sports fans who will pay extreme prices. But I like Disney's hybrid approach. They do not take ESPN off the bundle from the Pay TV. So they don't force people to go to ESPN flagship, and ESPN will also be in many of these bundle. So it is unclear. There is no way that you could say without seeing it, knowing the exact price and knowing what all these other bundle will be, how successful you will be. We will look at it for success if you can receive a meaningful number, millions, incremental subs, cable cutters or cable lock that are not included in the bundle. ”

Red Bull returns to Nascar with a contract with a Trackhouse RacingTrackhouse

Red Bull works with the Trackhouse Entertainment Group to officially return to Nascar, and brings a large brand back to the sport for consumers after leaving in 2011, reports Adam Stern from SBJ.

The Austrian Energy Drink Company will act as the official Energy Drink and primary sponsor of Shane van Gisbergen for five Cup series in 2025 Plus the debut by Connor Zilisch in Cota in Cota in March. Red Bull announced last autumn that Zil, the 18-year-old Nascar-Wunderkind, had obliged it to a confirmation contract, and it has a long-term confirmation with Van Gisbergen, who will go back in Australia at his time.

TGL not only draws more viewers than college tires, but also younger demographic dataDate

After three games, the TGL has an average of 869,000 spectators, a 50% better than the comparable College Hoops programming on ESPN in the same windows in 2024.

On Tuesday on Tuesday evening, Atlanta Drive-Ny GC-Match was an average of 682,000 spectators, which is with the lowest number so far, but far above the 456,000 for a game in Texas-Oklahoma Herren's Hoops last year (the TGL-MATCH reached 728,000 from 8.15-8: 30 a.m.). Perhaps it is just as important that TGL brings young spectators with an average age of 51 after three games (much younger than the PGA Tour and Liv Golf, both at 63).

A 455 million US dollar in Belmont grandstand building will be a third smaller than the one he replacesMyra

In view of the state-funded $ 455 million costs for the new grandstand and clubhouse building of Belmont Park, a lot more income for the New York Racing Association (NYRA) has to achieve, and not only during the week of the third leg of the triple Crown, Belmont Stakes, reports SBJS Bret McCormick. The new building with population groups will include at least 10 differentiated premium hospitality rooms, drive more and create an event hosting business with non-Horse event hosting companies for the first time.

Playfly helped Nyra for price and evaluation studies during the Belmont Stakes in Saratoga last year. This assessment helped with the information of design and pricing for the new building in Belmont Park and to determine how new assets of the facility can best be used, e.g. This is located between the new building and the UBS Arena.

LG Electronics and ANC now work tacitly under what the two companies call marketing alliance in which the display boards of the Electronic Giant, the Ribbon boards and other hardware systems of the ANC event location are sold and operated in the two parties. -Term deal, ”reports SBJS Terry Lefton. within the last six months).

The SBJ marketing newsletter this week also covers:

• Toyota leans into the flag football activation around Super Bowl instead of in-game displays
• Cudis, unisoma among sponsored branded search leaders, to start around 2025

The Ohio Stadium can hold 102,780 fans for football games and to help with long waiting for concessions and toilets, the state of Ohio has worked with crowd intelligence providers in the last two seasons, reports SBJS Ethan Joyce. Waittime uses AI and a variety of cameras to analyze lines around concessions and bathrooms in real time. By producing color-coded indicators via a dashboard of the dining and bathroom options of the event location, fans can avoid long lines and make the fewer affected areas with a quick look at the phone.

Also in the SBJ Tech newsletter this week, Joyce is submitted to the self-checkout system provider Mashgin, which is located at almost 150 sports facilities, which are extended from college stages to minor and major leagues, which 2024 24 adds new customers.

Today's op-ET does not come from Michael Santos, Shai Kalansky and Daniel Irvin from Morrison Foerster about a business model for today's college athletics, which benefits the players.

“When College's lights go away from amateurism, the rights of College athletes should be the focus of the new organization to ensure that they are protected. A certain trust can legally embed the athlete, which offers a seat at the table,, has, has, it has a built -in enforcement mechanism and does not depend on whether athletes are classified as an employee or not.

Read the complete submission.

• Commissioner Adam Silver, in his most comprehensive statements about a potential NBA Europe, said on Thursday that the project could transform into an open league that comprises established international franchise companies such as Real Madrid and “only a piece of a larger approach for basketball in would be all of Europe.

• Clothing brand Perry Ellis as the US sponsor of the 4-nation anti-play of the next month, a new international hockey competition organized by NHL and NHLPA, and Panthew Tkachuk will be shown in the event, writes SBJS Alex, SBJS Alex Silverman.

• The new XFinity package from Comcasts New “Sports & News TV” comprises over 50 broadcast, cable news and sports channels as well as streaming service Peacock, says Mollie Cahillane from SBJ.

• Coca-Cola signed a four-year contract to sponsor the South Africa Rugby Union, including the Springboks national teams of men and women, Springbok Sevens for men and women, and the Junior Springboks, reports Chris Smith from SBJ.

• After six games in TNT and Trutv in his debut season, an average of 204,000 spectators is undesirable, writes in SBJ's audience analysis by Austin Karp.

• The final of the Billie Jean King Cup takes place from 2025 to 27 in Shenzen, China. Rob Schaefer from SBJ. The CEO of BJK Cup Ltd., CEO Kerstin Lutz, described China's strength as a tennis market as the main factor for the decision.

• The twins unveiled their MyTwins membership program and mytwins Rewards Fan Loyalty Program, writes SBJS Mike Mazzeo.