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At first, every era is naive about new media. From the printing machine to podcasts, we are often to go to the innovation of messaging to see the construct behind it.
Once there was time to understand and deconstruct the mechanisms in the media. Now the innovation exceeds understanding and exploitation only fills the emptiness.
In the hurry of every new paradigm, authenticity is typically suspected rather than you are. The so-called “independent” voices of today-joe Rogan, Valuetainment, FragmentationLex Fridman and Triggernometry – are marketed as raw and real, but in reality they only run with algorithmic fuel and financial incentives.
The authentic independence has only become a further performance.
A 2024 -PEW report confirms algorithms, not the editorial strict, which content becomes known. These systems appreciate the commitment to the truth, even long -formed content is mainly developed for the viral effects.
An important fact that can recognize in this dynamic is that the public was strategically conditioned for the trade with real accountability against performative authenticity. Traditional gatekeeper-media-and-error, but undermined by a strategic decades of campaign.
These efforts used deregulation, think tanks and pseudo-academic fronts to trust media confidence and to pave the way for a chaotic, hyperpartisan information ecosystem. You just have to look at the chaos of the White House to see the results of these efforts.
Legacy Media had Nielsen followed his public metrics. Digital platforms have no independent audits, they usually don't even reveal their viewer data. This is particularly worrying when you consider that bots and AI now create half of the internet traffic. Virality is not a value of the value, but only a synthetic spectacle.
Another basic problem is that the platform owners not only host content, but also finance them. You also sell and buy them. This is not just the vertical integration, but the narrative control. Money circulates internally while it is coverted by a covert critical voices and promotes others. The win is important in this model, but influence can also be a main driver.
And it will worsen in advance. AI can now create audio and videos of simulated human hosts, generate interviews and write entire podcasts. The Stanford Institute for Human-Center CI noted that most audiences cannot recognize the difference. The algorithm not only forms the content, but also.
This digital media algorithm construct of Rage-to-Engage wires again how people think. Studies show that it weakens critical thinking, deepens echo chambers and spreads misinformation. We feel informed, but we are only emotionally manipulated.
What can you do:
- Recognize the illusion: authenticity can be fake.
- Demand Transparency: Algorithms and metrics must be opened.
- DISTRIATION your feed: don't rely on a platform or a creator.
- Boost Media Literacy: Learn to discover incorrect content and emotional bait.
- Check your habits: Your clicks finance the system that you distrust.
While independent voices, facts, substance writers and non -profit newsrooms remain, they drown in an ecosystem that lives from performative authenticity and outrage over accuracy and accountability.
The rise of authenticity: why real connections will be promoted in 2025 social media
Last year, the author writes: “Last year, fake content has reached new highs and challenged it to stand out with authentic, committed campaigns that vibrate with increasing skeptical audiences. Excessively polished or flat content-and-slick media attempts, buoyancy, spams or poorly executed content-generated content-heights. Prioritized helpful, authentic content.
Authenticity about aesthetics: How social media redefined influence in 2025
Out of Logia: “In 2025, social media changes dramatically. Gone are the times when perfectly filtered photos and strenuous lifestyles were the gold standard. Today there is a growing demand for something real: authenticity. With persistent economic uncertainties and social fatigue about unrealistic content, public forces that, like themselves, mistakes, measurement and everyday moments, trade fairs and everyday moments.”
Transparency, obligation to account, sources in need of protection: Instructions of the 2025 Collier award winner
Out of Ethics and journalism: “Reporting on Amazon, enemy state governments and universities; cooperation with survivors of trauma and explanation of their decision-making towards the audience and more on the first annual Collier Awards Symposium for Ethics in Journalism on April 11, 2025.”
2025 Uf Collier Prize: Status of accountability journalism
From the Collier Prize: “For many journalists who use investigative work, the recognition of misconduct is only the beginning. The real barrier receives the records and access to documenting. … In a national survey among investigative journalists who routinely report on state accountability, 69% of limited access to records or sources with the largest contestation officers Government officers reported difficulties, interviews or official comments.
Cannes 2025: AI, authenticity and the ROI of responsibility
From the Brand Safety Institute: “Cannes this year was dominated by large bets on retail media and the continued development of CTV, with platforms such as Amazon, Walmart, Roku and Netflix, the increasingly larger footprints along the croisette. Dive deeper into these things.
Transparency and accountability in AI
Out of Boundaries: “The rapid integration of AI systems for artificial intelligence (AI) into different areas has triggered concerns about their effects on individual and social well-being, in particular due to the lack of transparency and accounting obligation in their decision-making processes. This review aims to provide an overview of the most important legal and ethical challenges, which with the implementation of transparency and responsibility in the AI systems in connection with Implementation of transparency and responsibility in the AI systems are included. “
Gatekeeping in modern journalism
The author writes: “The concept of gatekeeping in journalism refers to the process of controlling the flow of information to the public. Traditionally, gatekeepers and editors who decided have decided which messages were distributed, broadcast or otherwise distributed.”