Lori Rosen, President of the Rosen Group, joined the top podcast of the PR professionals, which was moderated by Doug Simon, CEO of DS Simon Media, to think about her 40-year career in communication. She discusses what despite the industry, how customer relationships develop, in which PR has remained constant and why storytelling is still the core of successful media strategies.
When Doug asked if something was still like at the beginning, Lori did not hesitate. “My favorite question,” she said. “When I started in PR for the first time, what was completely excited to see me was to see my customer's name in print and to have a customer in a radio or television interview. TV was obviously always the ultimate. Now I am still being excited when I see a customer.”
Doug played the role of the AI in the design of the visibility and found how the search for news is mentioned. Lori recognized both the risks and the possibilities: “People are all concerned about the AI who maintains our business, and this is up to a certain degree. It also helps to a certain extent. Ki pursues articles and content on the web that has not changed.”
Doug shifted to customer relationships and asked how to maintain long -term partnerships in a period of sales and economic uncertainty. Lori admitted the challenges: “There is no question that the emigration is now due to the discomfort with the economy and what is happening worldwide.
In the media relationships, Doug pointed out how overwhelmed journalists are today and asked how PR professionals can cut through. Lori was clear: the story is what is most important. “In the past, the Rolodex was a bit more important than today, in my opinion. I always have the feeling that if we can find the angle and can find the plot, a reporter will answer. If the story is not there, it doesn't matter how many bookings you have made.” When asked about advice for younger specialists who learn to be effective, Lori emphasized the focus and timing.
https://www.youtube.com/watch?v=dczhwbpsude
Doug also examined the rise of influencers and social media and asked if they remain effective for brands. Lori found that the influencer marketing lost credibility for a while, but it is attributed to the right partnerships. “I have the feeling that you have a comeback. Now we cross with the promotional. We take our own media and publish it on social media and back and forth.”
Compared to large companies, the discussion turned to the advantages of Boutique agencies. Lori explained the value of agility and senior level: “If a strategy does not work, we won't change it. We will not organize many meetings. And we go a lot with our instincts, so to speak. They bring CEO specialist knowledge.
When the conversation was completed, Doug asked for final thoughts. Lori offered thanks: “I have admired her and her work for years, and I always love to see all of her information, your e -mails, your surveys and your findings because it fits our strategy, which we like to get in combat television.”
Lori's expert knowledge underlined the topic of the conversation: PR is constantly developing, but at its core it is still about powerful, well-placed stories.
See all the interviews in the “PRS Top Profis Talk” series. Interested in participating? Contact Doug Simon at [email protected].
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Suchi Sherpa is a marketing communication specialist at DS Simon Media, a leading company that specializes in Satellite media tours.