On May 23, analysts from Keybanc Capital Markets adapted their attitude towards the stocks of Deckers Outdoor Corporation (NYSE: DECK) and downgraded them from “overweight” to “sector weight”.
This downgraded took place after the company published its result in the fourth quarter of 2025, which was better than expected but highlighted numerous problems.
A customer surfs in a retail business and finds the perfect shoes for his informal outfits.
Ashley Owens, the analyst of the company, mentioned that the sales performance of the Hoka Brand was lower than expected and that its growth dynamics would continue to slow down after entering the new quarter. After the analyst, this slowdown was due to several factors, such as: B. less effective customer acquisition and broad economic pressure.
Despite the successful performance of Deckers Outdoor Corporation (NYSE: DECK), there are concerns with the competitive position of the Hoka brand. It seems to lose its position against other innovative ongoing brands that have a healthier performance. This transfer of market dynamics led to the ability of Hoka to maintain its market share.
In addition, the focal points of wholesale cable growth and the expected unfavorable effects of price increases on demand were the factors that led to downgrading. Such strategies could damage the short -term prospects. In view of Hoka's brand awareness, which is at a high level in the USA, Keybanc expects only limited tasks for Deckers Outdoor Corporation (NYSE: DECK) at short notice.
Deckers Outdoor Corporation (NYSE: DECK) is busy designing, marketing and distributing shoes, clothing and accessories for the informal lifestyle and powerful activities.
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Disclosure: none.