Flin has been responsible for Roser's digital marketing since 2025. The aim of the agile cooperation is to increase the visibility of Roser in both the B2B and B2C segments. The initial phase focuses on digital marketing.
Editorial
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April 16, 2025
Roser is a commercial company for wood materials and works both in the B2B and B2C sector. For the B2C segment, targeted social media campaigns for the Parquet, the doors and the terrace product areas were developed. The campaigns are intended to increase brand awareness and address potential customers on their entire trip.
“We want to make Rosen's high -quality products visible, especially for homeowners and encourage the target group to visit the exhibition space,” explains Joseph Feid, project manager at FLIN. The social media measures have been carried out in a background noise mechanism since the end of March and are supplemented by search ads on Google.
In the B2B area, the focus is on the marketing of Veneer Express. With this innovative product, Roser strives to position itself as a leading trading company for wood materials.
The cooperation between Roser and Flin is supposedly agile and focuses on ongoing prioritization. This ensures that necessary measures, optimizations or adjustments are continuously assessed and implemented.
https://www.youtube.com/watch?v=LSKPEORFVC0
Responsible FLIN: Joseph Feid (project management) and Flurina Klarer (Performance Marketing), Larissa Kratinger (Tracking & Reporting). Responsible for Roser: Tobias Scherg (CEO, Roser AG) and Angela Göllner (Head of Marketing, Roser AG). Video and image production: Nam Phong Brüschweiler, Enpe Content.