In recent years, sectors related to home exteriors – particularly roofing and landscaping – have experienced remarkable growth. Homeowners are increasingly demanding roofing solutions that are not only durable but also energy efficient, reflecting a growing awareness of sustainability. At the same time, tree trimming and landscaping markets are expanding as residential appeal and outdoor health become paramount.
Roofers: Innovation drives market expansion
Roofing plays a central role in these trends. According to Allied Market Research, the global roofing market is expected to grow $156.0 billion by 2030driven by the demand for resilient and environmentally friendly materials.
Consumers today are looking for roofing options that are not only aesthetically pleasing, but also provide thermal insulation, solar integration and long-term durability. To meet this demand, the industry is innovating with advanced materials that reduce environmental impact while improving performance.
Green roofs – roofs that are partially or completely covered with vegetation – are becoming increasingly popular because they combine visual appeal with benefits such as insulation, rainwater retention and promoting biodiversity.
Beyond materials, roof construction and installation practices are also evolving. New technologies enable faster, safer work and better integration with home systems (such as solar panels or ventilation).
Tree trimming and outdoor greening
As roofs evolve, so do exterior maintenance services. The tree removal and landscaping industry is growing due to homeowners' interest in maintaining healthy, attractive outdoor spaces. Over in the USA 300,000 people are employed in tree felling work, according to IBISWorld data.
But pruning trees is not just for decoration. Proper maintenance helps prevent hazards from falling branches during storms, improves tree health by promoting air circulation and sunlight, and enhances the aesthetics of the property.
Many companies in this sector now offer design consulting, advising homeowners on tree species suitable for their local climate and landscape goals. The industry is shifting from pure maintenance to comprehensive outdoor design and care.
The rise of the insulation market
Another area of growth besides the house shell is insulation. As energy efficiency becomes increasingly important in residential design, the global insulation market is expected to grow at a disproportionate rate $79.5 billion by 2027.
Quality insulation helps regulate indoor temperatures, reduce the need for excessive heating or cooling, reduce energy costs, and reduce carbon footprint.
The market is also responding with improved products: newer materials offer not only thermal benefits, but also fire resistance, moisture control and acoustic dampening. Some manufacturers are exploring biodegradable or recyclable insulation to minimize environmental impact.
Outlook and implications
The combined growth in roofing, tree care and insulation reflects a broader shift: homeowners are prioritizing sustainability, efficiency and long-term durability in their home investments.
For companies operating in these sectors, the opportunities lie in:
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Product innovation (Environmentally friendly materials, integrated systems)
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Service differentiation (Design, advice, intelligent installation)
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Market formationto help customers understand long-term cost savings and environmental benefits
As the home improvement landscape evolves, what's “above and around” the home is becoming just as important as what's inside.