Provided by the Home Improvement Research Institute
DEcking remains a category with high potency, since homeowners continue to invest in outside areas, especially for independent building materials dealers. Research from the Home Improvement Research Institute (City) Emphasizes buyer preferences and behaviors that can lead more intelligent sales strategies. Here are five options supported by data to sharpen your approach.
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Support the constant DIY base with a balanced approach
Around 54% of Lid The projects were completed by home owners, 32% of contractors and 14% of both DIYERS and professionals, according to Hiri's 2024 Product Purchase Tracking Study. While DIY continues to exist, professional participation is considerable.
Retailers to take away: Offer resources for both groups. Squeeze the products, signage and the expertise of the products in order to meet the needs of both owners and owners and contractors. Make sure that merchandising supports planning for all qualification levels.
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Camp the right mix of products
Pressure-treated decks leads in homeowners, followed by composite and shabby options, while PVC delay is significantly behind.
Retailers to take away: Align inventory with the demand. Offer good, better and best product lines with clear Value messaging to support the comparison. Present the visual and maintained differences between the materials and at the same time underline what is ready for customers to buy and build.
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Create a seamless expansion of the in-store service online
Buyers from Decking often prefer personal purchases for such tactile products with high loads. In 2024, the top retailers were Big-Box business, which conquered 58% of customers, whereby local building materials attract 12% and local hardware stores 11%.
Retailers to take away: Enter clear specifications, price and pick-up/delivery information online. Synchronization inventory between digital and physical shop fronts. Promote the provision of jobs and time-saving tools such as online new order or mass prices for professionals.
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Recognize the role of branding when making buying decisions
28% of the homeowners taken into account product brands according to Hiri's in their ceiling decision 2024 Product Purchase Tracking Study. This creates an opportunity for independent to use national brand value capital.
Retailers to take away: Apply brands with a strong reputation and guarantees. Use signage and displays to highlight outstanding functions such as value, durability or innovation.
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Put the buyers of buyers to increase sales dynamics
According to Hiri 2025 youngest buyers and seller study23% of the youngest buyers bought cover materials compared to only 14% of the sellers. Buyers focus on improving their outdoor spaces.
Retailers to take away: Put new homeowners with digital campaigns, in the shop or local partnerships and contact this motivated audience with timely advertising campaigns that are geared towards top planning times.
Make strategic adjustments for success
If you are not yet a Hiri member, you should join for an entrepreneurial way Access to USD 1 million annually in the research for do -it -yourselfers. Find out more at Hiri.org/preis.
With membership you will receive access to quarterly US market reports in the USA And Hiris two -year -old Product purchase study study. This comprehensive research covers a variety of objects, Analysis of the purchase behavior and the preferences of homeowners in various construction product groups and the identification of factors that are most important for homeowners because they make product selection and purchase decisions for their houses.
For additional knowledge, plan to take part in Hiris 2025 at home Improvement Insights Summit, 22nd to October 23rd, in Chicago, that is Open to non -members and members alike.
Find out more and register with Hirisummit.com.