Apple announced a revision of his interface to the operating system on Monday, presented an app for games and unveiled a live translation function, but only recognized a look at last year last year, promised promises for artificial intelligence.
At the company (WWDC) last year on the Worldwide Developers Conference (WWDC), managers have introduced plans to use AI to make virtual assistants Siri more interactive and carry out complex tasks. However, some characteristics have been delayed and we ask questions about what many analysts see as a relatively slow approach of Apple when introducing AI.
On Monday, during the keynote address, which starts this year's WWDC in Cupertino, California, Craig Federighi, Senior Vice President for software engineering from Apple, continued the company to make virtual assistant Siri “more personal”.
“This work took more time to reach our high -quality bar,” he said, adding that the company would share more “in the coming year”.
In a big step, Apple said that the developers would open its KI model “Apple Intelligence” so that they can better integrate it into their apps. Federighi said this would “ignite a completely new wave of intelligence”. He showed an example of an app that contributed to preparing a practical test for a student based on class notes.
A large part of the presentation on Monday was a demonstration of a new interface for operating system, which is closer with apple devices, with improved functionality and a glance that the company describes as “liquid glass”. The new design, which is integrated into everything, from telephones to clocks to iPads, should make each element appear more smooth and reactive on the screen.
“I am satisfied with the redesign of the operating system how you have brought together the operating systems in a very coherent way, as this reduces the entry barrier for users to use several devices at the same time,” said Carolina Milanesi, technology analyst for creative strategies.
Apple occasionally announces hardware updates or new devices at WWDC, but there were no on Monday.
While Apple is known for its slim designs and loyal fan base, analysts are saying Completed with Sam AltmanManaging Director of Openaai.
And on AI in the broader sense, some observers criticized Apple's approach.
“It's hard to be too hyperbolic about the significance of what ai will be in the next few years. And I'm not ever apple's in the top five. Finance times Reporter Patrick McGee, author of the new book Apple in China: The capture of the world's largest company. “For the most valuable company in the world, they basically do a remarkably bad job in maintaining maintenance since 2011.”
Apple's AI problems are just one of many challenges with which the company is confronted.
The threat of tariffs is threatened because Apple's products are largely produced in countries in which the Trump administration has imposed steep, although temporarily suspended import taxes. President Trump also said set up additional tariffs If they are not manufactured in the United States.
The company was also suspended regulatory hurdles at home and abroad. European antitrust regulators Fine The law of the European Union, which was not submitted to the Digital Markets Act (DMA), should promote the law of the European Union the competition between great Tech players. And faces in the USA Legal pressure It calculates in the App Store via the commissions.
Some analysts say Apple has to stand on AI, but is far from being out of the game. “The AI race, as much as we like to talk about it as a race, is a marathon and it is a marathon that changes the pace very quickly,” said Milanesi.
Analysts find that in the past Apple had had a lot of success with products that were not necessarily the first of its kind, but were celebrated as the best.
Apple rejected it to comment on reviews of his Ki -Rollout.
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