Dentsu India has the 9th edition of its flagship annual report, Dentsu Digital Advertising Report 2025, started -a deep dive into the developing advertising ecosystem of India.
This year's report “Look through the Kaleidoscope” and change the focus from the persecution of the future to the control of the power of now.
The 'Dentsu Digital Advertising Report 2025' examines the convergence of technology, creativity and consumer experience-the forces that shape the digital revolution of India.
India's advertising landscape: relocation of gears
- Despite the macroeconomic headwind, the Indian advertising industry grew by 6.3%in 2024.
- Digital advertising rose by 21.1%and exceeded traditional media.
- By 2026, digital advertising expenditure 69,856 billion GBP will reach, surpass television and print, which means that digitally as dominant media power.
Brands have to rethink their strategies, twist and reinterpret them.
This seismic shift underlines an undeniable truth: brands have to rethink their strategies, reject and reinterpret their strategies in order to stay in front.
Three groundbreaking forces that drive the future
- The meteoric increase in retail media: E-commerce is no longer just a transaction; It is a full-funnel marketing ecosystem. Brands use hyperpersonalized experiences, data -controlled engagements and measurement with closed loop to maximize the effects.
- The hybrid marketing revolution: The traditional online offline gap disappears. Integrated omnichannel strategies redefine consumer interactions and combine digital precision with physical world effects.
- AI-controlled personalization on a scale: The age of unit size is over. Brands, the AI companies, will dominate the next era of advertising in real time.
Findings that this power action
- Regional content and hyperlocal storytelling drive deeper public connections.
- Influencer-guided, community-first marketing, the commitment of the brands is changing.
- User -generated content develop as a power package for confidence.
- The data-controlled decision-making is no longer optional-it is essential.
“The future is not a distant concept-in real time in the decisions we make today,” said Harsha Razdan, CEO in South Asia, Dentsu.
“The report from 2025 is not just an analysis of the industry trends. It is a call to act. The brands that will lead tomorrow are those who see through the sound, connect and act points before the world catches up. This report is not just about understanding the market – it's about mastering it. “
“Searching the kaleidoscope is an invitation for marketers to go beyond what is obvious,” added Narayan Devanathan, President and Chief Strategy Officer in South Asia.
“Creativity, technology and media are no longer different silos – they converge to consumer experiences like never before. The report conveys brands with the knowledge, the foresight and the strategy you need to build deeper and more meaningful connections in this new era. “
To access the full report here.