Sony Honda unveils the AFEELA 1 electric car at CES 2025

Sony Honda unveils the AFEELA 1 electric car at CES 2025

AFEELA 1 from Sony Honda Mobility at CES 2025

Sony And Honda introduce them Electric car AFEELA 1 um CES 2025a plant-based production model Materials in the cabin. First presented as a concept car at CES 2024Sony Honda Mobility, a joint venture between Sony Group Corporation and Honda Motor Company, is launching the vehicle at the specialist event. Visitors to the event in Las Vegas, taking place January 7-10, can see that the plant-derived and recycled Materials make up around 70 percent of the vehicle's interior surface. These range from seats, doors, dashboards and glove compartments to roofs, pillars and piece mats.

The suede comes from sugar cane molasses, while the faux leather used is also a mixture of corn cob waste and sugar cane molasses. The design team creates the faux leather lining in part from chemically recycled polyester yarn, which is obtained from recycled textile products. They also use this polyester yarn for the textiles around the cabin, which gives them deodorizing properties that can independently eliminate the smell in the cabin. Even the pile carpets can purify the smell of the air due to the same yarn material, but their base is made of restored waste materials such as fishing nets, thread waste and old carpets.

Sony Honda CES 2025
All images courtesy of Sony Honda Mobility

Pearl varnish with scratch-resistant clear varnish for outdoor use

For the exterior of AFEELA 1, Sony Honda Mobility first polishes the base before applying the pearlescent paint. This allows radar transmission to take place through the bumper. The design team rounds off the coating with a scratch-resistant, clear color. The process results in a shiny exterior, a complementary property to the smooth, hard and taut surfaces and lines. Technically speaking, the Sony Honda electric car at CES 2025 is equipped with numerous cameras.

There are 18 cameras, 1 LiDAR, 9 radar devices, 12 ultrasound devices and up to 40 sensors on board. These help the vehicle monitor the surroundings from all sides and recognize them as 3D and HQ images and display them on the dashboard display for the driver to see. The design team also installs the so-called “driver monitoring camera”. It alerts the driver when it detects signs of drowsiness or physical discomfort, allowing them to respond immediately and avoid accidents.

Sony Honda CES 2025
Sony Honda Mobility is presenting its AFEELA 1 electric car at CES 2025

The intelligent AI system can park the vehicle independently

AI plays an important role in making the AFEELA 1 electric car work. Sony Honda Mobility announces at the CES 2025 conference that they are using AI for parking assistants and intelligent personal assistants, to name a few. In principle, the car can park itself as soon as the measurement of the available spaces has been completed. With Qualcomm Technologies, the design team installs the Snapdragon Ride chip, which allows the vehicle to provide Level 2 or 2+ driving assistance. Other technologies are on board, including the 3D Motion Management System.

This integrates control of the engine, brakes and suspension so that driving is comfortable and the car can handle different road surfaces with less vibration and less noise. Since each user has their own display, there are two screens for the rear passengers on the back of the driver and front passenger seats. So far, the exterior colors are available in three options: Tidal Grey, Calm White and Core Black. After CES 2025, Sony Honda Mobility is preparing for production of AFEELA 1 in Ohio, USA. The expected delivery date is around mid-2026.

Sony Honda CES 2025
For the exterior of AFEELA 1, Sony Honda Mobility first polishes the base before applying the pearl varnish

Sony Honda CES 2025
The design team refines the coating with a scratch-resistant, clear color

Sony Honda CES 2025
View of the trunk of the AFEELA 1

Sony Honda CES 2025
AFEELA charging port 1

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