Lifestyles change over time, but so do trends. And both factors can be crucial for any business.
| The deck and patio construction industry in the U.S. is expected to be approximately $1.3 billion in 2025, an increase from last year's estimate of $892.9 million. – IBIS World The global market for “outdoor decks and patios” has been estimated at approx. $15.7 billion in 2024. – Insights into the congruence market North America will account for over 45% of the global “outdoor decks and patios” market share in 2025. – Verified market reports |
Outdoor living used to be limited primarily to the summer months, but with remote working becoming more common and more people staying at home, many homeowners are looking for flexible/multi-purpose outdoor spaces, decks and patios designed for relaxing, dining and even (remote/hybrid) working.
This shift not only increases property valuations, but also has a positive impact on homeowners' long-term equity.
The new “outdoor economy” now affects numerous industries (e.g. real estate, construction companies, manufacturers, material suppliers, smart tech developers, etc.), all competing to meet the demand for all-season home design.
Sustainability and comfort
It is crucial for a business to follow trends and bring safety and comfort to outdoor spaces with the right durable and easy-care materials.
Treated wood, weatherproof fabrics and composite decking are just a few examples that ensure the space remains aesthetically pleasing even through changes in the weather, strong sunlight, rain or snow.
When it comes to long-lasting materials, it is important to also pay attention to the environment. Many of them are recycled or made from sustainable sources. High-quality materials and environmentally conscious design can transform any deck or patio into an all-season living space that combines outdoor and indoor spaces.
Due to these new challenges, innovations are being driven forward throughout the entire building materials industry.
Suitability is becoming increasingly important in outdoor design choices, and companies that embrace customization early are likely to come out ahead – especially as consumer preferences evolve/change. And that mainly has to do with how different regions have to deal with different external problems.
Here's a quick comparison to show why:
A deck builder that West Chester PA residents rely on would use materials that can withstand high moisture levels year-round, and the materials must also not be damaged by winter freeze-thaw cycles. On the other hand, a patio builder in Phoenix, AZ emphasizes UV resistance and heat management (especially during intense summers), otherwise it would be impossible to be outside, let alone work.
How to transform your outdoor space all year round?
- Good planning – The focus is on planning and installation. What does this space represent and how can it be used functionally? What activities can be done at different times of the year and how?
Structured planning helps control project budgets and schedules, both of which are important to homeowners AND contractors.
- Different seasons – Outdoor spaces are used at different times of the year, on cold winter mornings or on summer evenings with a warm breeze. It drives home the point of when and at what time of the day or year it should be used. Make it lifestyle-oriented.
This type of forecast is now an integral part of every design consultation for companies.
- maintenance – Carefully care for the material so that it lasts all year round. Cleaning, wood protection, winter preparation and many other good maintenance tasks ensure a longer life. It's about sustainability with suitable materials.
From a business perspective, maintenance services appear to be a solid opportunity for recurring revenue.
- Combine the space – The outdoor area can be integrated with indoor living. For example, the kitchen can be connected to the terrace. Home-cooked food tastes even better on the terrace with your loved ones. From the living room to the patio, so many great game nights or casual gatherings can take place.
All of these point to an architecture/real estate trend abroad that favors open concepts and hybrid floor plans.
- Personal touch – Adding your own charm to the terrace through decoration, lighting and personal style will make the space feel inviting. For example, there may be a specific theme for each season, e.g. B. fresh spring flowers, autumn pumpkins, summer solar lanterns, evergreen winter plants in pots, etc. This way the room looks attractive and cozy all year round. The outdoor area is not only functional, but can also reflect the personality and personal touch of the patio design.
This personalization trend is driving demand for modular accessories and smart technology – both industries having a major impact on outdoor living (and now “hybrid living”).
Benefits of social lifestyle
Outdoor spaces open year-round serve not only functionality but also to promote family time, relaxation and gatherings. Little things like sitting around a fire pit and enjoying yourself can bring times closer and bring joy.
The growing preference for leisure activities at home is impacting consumer spending habits, and the outdoor living industry continues to benefit.
This is where functionality meets quality time. Spending time outside can reduce stress. The simplicity of a morning coffee on the patio can be a great way to start the day. A good glass of wine after a long day and just listening to the sounds of nature reduces stress and improves mood (and it's not just excellent wine).
Companies that value well-being in their home design (e.g. biophilic elements, ergonomic seating, natural materials, etc.) position themselves well in the “wellness real estate” segment.
Celebrations, time for yourself and many other moments become unforgettable experiences in a thoughtfully designed outdoor area.
For the outdoor living industry, this means that “emotional value” now translates directly into “market value.”
Diploma
Outdoor spaces can be a great place to maintain everyday life and from a business perspective, these areas represent huge profit opportunities simply because the demand for such home upgrades is consistent regardless of different demographics such as location, climate or income group.
Investing in appropriate materials for weatherproof decks or outdoor spaces is a practical and innovative way to help people get the most out of their outdoor spaces.
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