MrBeast, who has built a brand on money-raffle stunt videos, wants to help his fans manage their money.
The world's leading YouTuber with 445 million subscribers is laying the groundwork for an expansion into financial services, according to a new trademark filing and investor materials viewed by Business Insider.
The application, filed Oct. 13 with the U.S. Trademark and Patent Office, lists plans for a “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.” It would exist under the brand “MrBeast Financial”.
The trademark filing falls in line with a 2025 fundraising pitch deck outlining plans to expand into fintech, which was seen by Business Insider. This deck described tailored offers aimed at MrBeast's target audience and supported by financial literacy content. The deck listed nine potential offers, including student loans, insurance and credit information. It said the company would launch by partnering with a fintech firm to leverage its existing infrastructure “while avoiding regulatory risks, credit risks and capital requirements.”
The cover sheet did not specify a rollout time frame, but companies registering a trademark must submit an affidavit stating their intent to use the mark. In the investor overview, the potential offer was referred to by a slightly different name: “Beast Financial”.
A spokesman for MrBeast, whose real name is Jimmy Donaldson, declined to comment.
Some YouTubers, including TikToker Charli D'Amelio, have invested in fintech companies. However, because of the regulation involved, it is unusual for a creator to enter an area such as banking themselves, said trademark attorney Josh Gerben, whose firm works with entrepreneurs, a variety of companies, celebrities and professional athletes. Even under a licensing agreement, there is reputational risk when other people's money is at stake.
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“You’re putting your brand’s reputation at risk,” Gerben said. “If you make an energy drink or a clothing line, the chances of something going wrong are pretty slim.”
Donaldson has already dabbled in the fintech world. In 2024, fintech company MoneyLion sponsored a $4.2 million giveaway related to the creator's Amazon Prime Video show “Beast Games.”
Donaldson has also spoken publicly about the topic of personal finance, including its relevance to his own life. He previously made videos asking college students how much student debt they had. He has talked about being a billionaire on paper and in 2024 he said his mother controlled his bank account.
Donaldson's company, Beast Industries, has tried to bring more financial discipline to its operations under CEO Jeffrey Housenbold, who was hired last year.
Donaldson has made a number of big bets outside of YouTube in recent years, including launching a chocolate brand, Feastables, and a lunchtime food brand called Lunchly. In investor materials, he also hinted at plans to build a creator platform and mobile phone service in the style of Ryan Reynolds' Mint Mobile.