According to a new survey on the sustainable Business Network (SBN), a shift in the New Zealand business world is underway in relation to Nature Action.
A survey of 64 companies in July 2025 shows that over half actively participates in the regeneration of nature and invest in nature in nature, an increase since 2023. For example, companies donate money for nature -related activities or they enable employees to voluntarily report during working hours to help control the natural programs on site.
From the edges to the mainstream
What was once the focus of a small group of pioneering, useless companies becomes a mainstream business movement. In New Zealand, 58 percent of the companies stated that they had contributed to nature -related initiatives in 2025, which increased from 51 percent two years ago.
However, this movement goes beyond financial donations. Companies use their entire range of resources and offer Pro -Bono services, tools, devices, strategic support and time of staff to support the results of nature. This signals a deeper cultural change, since the restoration of nature is an opportunity for companies to really lead through the conversation.
The volunteer work of employees is an essential part of this shift. 50 percent of KiWi companies enable employees to provide time for natural projects according to the survey. If nature is embedded in business-as-USAL-vom session room up to the front-line team not only strengthens the social license for the company, but also improves the well-being of employees and employee loyalty.
Developing focus
The SBN survey shows a shift in the drive investment in nature. In 2023, fire motivated the list and motivated 76 percent of companies. Although it is still important, this number dropped to 50 percent in 2025. More strategic priorities are created in its place.
The reduction in climate change is now a leader, quoted by 52 percent of companies. Companies are increasingly turning to natural -based solutions to reduce their greenhouse gas emissions.
These changes in New Zealand reflect global trends. The global economic forum illuminates that nature-oriented strategies are now considered essential for the achievement of CO2 reduction goals. Natural -based climate protection solutions, e.g. B. Plant trees, restoring wetlands, improvement in soil health or the Greens for buildings, are expected to provide at least 30% of emission reductions that are required to achieve the global 2030 goals of the companies.
This evolution marks a turning point. Action for nature is of central importance for resilience, cost efficiency and long -term success.
Investment trends
The results show that 70 percent of companies increase their investments in nature -related activities over the next two years. These organizations are actively looking for projects that provide business value and represent credible, trustworthy investment opportunities, e.g. B. compliance with certifications such as Fairtrade or Organic or the support of local natural restoration projects. For example, Kōkako -Bio -Bio -coffee supports the Rotoehu Ecological Trust to protect and restore the legendary North island of Kōkako.
The focus is also expanded. 75 percent of companies now want their actions not only to support environmental results, but also cultural and social benefits – compared to 62 percent in 2023. This reflects a growing understanding that environmental and social results go hand in hand.
2025: A turning point for economy and nature
The survey tells a clear story: we have drawn beyond consciousness. Companies appear, engage and integrate nature into their business and decision -making. There is still work to do, but the dynamics for changes are the structure.
Practical measures for SMEs:
- Understand the relationship of your company to nature – identify how your company affects and depends on nature. Take into account the biological diversity (plants, animals and ecosystems), water consumption and quality (both sea and fresh water), the health of the soil, the changes in land use, air quality and greenhouse gas emissions.
- Create practical measures – use this understanding to develop focused steps that remove or reduce your damage to nature.
- Create a business case – including your focus area, budgets, schedules, success measures and who must be involved.
- Measure the progress – set up a plan to pursue data and progress in your actions.
- Offer voluntary days to train employees about nature and the biological diversity
- Partner and cooperation – scale your actions by supporting local group groups, customers, suppliers, Mana Whhenua and Academics
- Enter and develop – move the business models and support nature through your networks and industry management.