A prerequisite and calculated risks have helped Mesa Ariz.-based Genesis Landscape Solutionsthat checked in at No. 124 on the 2024 Lm150 List, grow year after year.
No. 41 for Fastest growing companiesThe company recorded an increase in sales by 20 percent between 2022 and 2023 and again between 2023 and 2024. This is usually so much on the basis of recommendations of existing customers, says Joe Calland, CEO of Genesis.
“Over the years, we have found that our satisfied customers are usually enthusiastic when we maintain our high quality standard and hire passionate people in order to join our team, are usually enthusiastic about referring us to new companies,” says Calland. “This was of crucial importance for our ongoing growth.”
Genesis, which was founded in 2012, also merged with two smaller local companies during this time and has been working as a company since 2023.
With four locations, the company serves home owners' associations, commercial real estate and municipalities in the entire U -Bahn area of Phoenix. It offers maintenance, tree care, improvements/design, irrigation, pest and plant health services.
Make intelligent bets
Genesis' philosophy is that it cannot be afraid to take risks and always be prepared for the next level of growth, says Calland. The company did this right from the start when the founder of Genesis, Warren Wheat, bought a tree car and undertook the tree nursing license procedure – before the company had its first trees. Now it runs a whole fleet of Baumcrews all year round and employs several tree nurses.
Nowadays, these bets and risks mainly include new employees and the introduction of new technologies, says Calland. Genesis implemented Aspire softwareSeveral important new employees have started in recent years, investing in the establishment of a management team, creating common strategic goals as a company and adding new incentive plans to reward the behaviors it wanted to promote.
But like many others in the industry, Genesis faced challenges such as inflation and record -breaking heat in 2023. The company also learned that rapid growth was unique challenges, e.g. B. an overwhelming number of unique projects and new processes that need to be managed.
“We had to organize extremely organized and ambitious schedules to solve these problems, while at the same time the daily problems did not drop through the cracks,” says Calland. “Our solution was to revise tasks, prioritize tirelessly and work in groups to ensure that we received the correct answers as soon as possible.”
Growth in mind
For others who want to grow, Calland encourages to determine financial goalsCreating metrics The team can regularly follow and invest their business. He says that many owners in the industry seem to overestimate cash and to underestimate their time.
“Instead of thinking about how much it will cost to hire this new person or to receive this new software, focus on how much time you will save,” says Calland. “Every company has an incredibly long list of challenges. However, if you are freedom to attack the most important problems on this list, you can make enormous progress and differentiate yourself.”
If companies do not do this, they risk keeping in the trap where there is too much every day to concentrate on their priorities at a higher level, he says.
According to Genesis team, culture and overall structure, Calland will be on organizational excellence and customer experience, according to Calland.
“Despite our growth, we want our customers to consider us the same small company that we were a few years ago, one who would be happy to help and be ready to go the extra mile,” says Calland. “We will use the work to achieve this.”